Summary: This ad by The Roy Castle Lung Cancer Foundation. It shows how smoking in the house is just as bad for you as it is for your kids. The girl has an adult sized arm holding a cigarette. The text at the bottom reads: “Second hand smoking in the home hospitalizes 17,000 UK children a year.”
Paraphrase: The Roy Castle Lung Cancer Foundation created an ad that appeals to parents, to display the negative effects on their loved ones.
Quote: “Second hand smoke in the home hospitalises 17,000 UK children a year” (Roy Castle)
Improvement: Seeing the Mother’s reaction to her daughter might create more impactful emotion.
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