1. Rubin provides lots of insight about the Coca-Cola ad. She can describe the ads message, the people, the setting, etc. While she places the ad in historical context she also analysis the ad. An example of this is when she is analyzing the people in the ad - who they are and what it means. She talks about who are the focus people in the ad, military and service men, as well as business workers in the back - primarily all men who are white. She is then able to tie this into the culture of the time, when there was still segregation and men presided over women.
2. She incorporates lots historical content about the time period of this ad. She talks about World War II and how it connects to Coca-Cola’s ads at the time. Also providing information of Coca-Cola’s roots, when and where it began, as well as later statistics from 2010. She incorporates information about the culture of segregation, as well as the economic conflicts of the time period.
3. Other questions might include: What are the values of the time period? What stance does the company take on segregation or equality of sexes? How does the ad reflect on the company? What message is the ad trying to portray?
4. A contemporary ad that comes to mind is any sports ad - such as Nike. Nike targets a specific audience of athletic teens and adults. They use professional athletes that are well known and looked up to by lots of people. If professional athletes use a product, others will want to be just like them, and will buy the products the use/endorse. Both the Coca-Cola and Nike ads target specific audiences, and use things important to those audiences, like the military and professional athletes, to sell their product. They both have slogans that are memorable to sell their products.
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