How Things Mean

Peace Sign Buttons

1. What do they suggest?

The buttons suggest peace, and somewhat of an anti-war attitude.

2. How do do they suggest it?

Both buttons include the “peace” sign, one specifically says “peace” and the other says “make love, not war.”

3. Which elements of each image work on the viewer in various ways?

The image on the left, suggests a more playful, laid back attitude toward this notion of “peace,” versus the image on the right, is a more refined and professionally done organized logo/button. Both may appeal to differing audiences while still illustrating the same point.  

Rolex & Hello Kitty watches

1. What do they suggest?

Both suggest that the watch is somehow a fashionable and that the the consumer will be making a statement by wearing the product.

2. How do they suggest it?

They show off their features and their key feature (one being the Hello Kitty, the other being that it has diamonds and that it is a Rolex)

3. Which elements of each image work on the viewer in various ways?

Obviously the two audience's are significantly different, however toward their audience, both have the same point; to sell their watch.

Outline:

       Thesis: Each of the pairs of images illustrate the same point toward two different target audiences.

1. The watches have the same goal - to sell their product that do the same thing. The way they present each one is different.
1. The Rolex is more formal and sophisticated (aimed toward rich adults)
2. Hello Kitty is playful (aimed toward kids)
2. The buttons have the same goal - to advocate for peace and love. The way they present each one is different.
1. The “peace” button is more whimsical (aimed to more hippies)
2. The “make love - not war” button is more organized and simple (aimed at people advocate for peace and love but are not hippies)
3. The level of formality, style and appealing features differ depending on the audience, however within the pairs, the goal of the watch or button is consistent.